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Issue of: 
June 23

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Good Living


Family runabout


Toyota’s Avanza: comfy, spacious and affordable – but only one airbag.

Amodest-yet-versatile people carrier that is fast becoming popular on the roads of Phuket is the Toyota Avanza. It is surprisingly spacious and, probably best of all, very affordable.

Powered by a 1.5-liter DOHC engine, the Avanza is never going to set the road afire but it can reach speeds in excess of 160kmh, and it achieves excellent fuel economy. Maximum power is 107bhp (78kW) while the torque output is a respectable 140Nm at 4,400rpm.

Mated to either a five-speed manual or four-speed automatic transmission, it is necessary to use the lower ratios to achieve brisk acceleration, particularly up and down some of Phuket’s hills.

The interior is well appointed, with rear seats that fold down individually or completely flat to form a huge luggage area. While not luxurious the Avanza is comfortable and versatile. It accommodates seven passengers in three rows of seats, and there are many storage compartments throughout the cabin.

Three-point seat belts are fitted to the outer seats of the second row of seats, as well as the front seats, while the middle seat of the second row has a lap belt.

A reader recently wrote in saying he was “surprised Toyota only fits one airbag to the Hilux pickup”, reviewed in this column in mid-May. Well, once again Toyota appears to be penny-pinching and the Avanza has only a driver’s side airbag.



In this age of safety consciousness, it does seem a little strange that a simple protective device such as a passenger-side airbag, and even side and curtain bags, are omitted from a popular family runabout. The European Hilux has dual airbags, but the Thai-built version does not; even as an option. Airbags have been proven to save lives and the latest dual-stage bags even detect the severity of an accident and inflate accordingly. Perhaps someone at Toyota would care to comment?

Toyota has recently overtaken General Motors to become the world’s most prolific automaker. In the first quarter of 2007, Toyota’s sales were up by 9% on 2.35 million vehicles compared with GM’s 2.26 million.

The Japanese manufacturer is on course to achieve sales of 9.4 million vehicles this year, with GM in second place on 9.1 million.

However, Toyota is doing rather less well in Formula 1. Having entered the top echelon of the sport in 2002, it has yet to win a race let alone the world championship. The Cologne-based team reputedly has the largest budget of any F1 team, rumored to be north of 17.25 billion baht a year.

Ralf Schumacher is now the highest-paid driver following the retirement of his brother at the end of last season. Teammate Jarno Trulli earns but a fraction of Schumacher’s take-home package, thought to be in the region of 620 million baht a year.

Ralf’s contract is up at the end of this season, but it is believed that Toyota regards him highly enough to extend it for a further three years.

Grand Prix insiders are at a loss to know why, as rarely does the younger Schumacher demonstrate any race-winning ability and there are plenty of younger – and cheaper – drivers who could and perhaps should take over the Toyota seat for 2008.

But back to the humble Avanza. It is well equipped: a decent audio system, complete in-dash CD player; rear screen wiper and the latest new-fangled dials, of which Toyota is so proud.

This little Toyota is imported into Thailand rather than being built here – unlike the Hilux, which is assembled at Toyota’s plant outside Bangkok – but it is an exceptional value with prices starting from 569,000 baht.

Jeff Heselwood can be contacted at jhc@netvigator.com






BUMMIN’ AROUND


Dharma Bums: Ann-Sofie and Susanne show off a couple of their creations.

AGirls, what are you gonna take when you go to the beach? Phuket residents Ann-Sofie Stendahl and her business partner Susanne Nilsson know it’s not just a matter picking out the right bikini.

They have created Andaman Beach Wear Design to launch a new women’s beach fashion brand, Dharma Bum, offering complete ensembles of beach fashion items.

“Our idea is to have the total concept of everything a woman needs on and around the beach. This doesn’t mean just a bikini, it means some necklaces to wear while on the beach and something on her head, like a hat,” says Ann-Sofie.

“You might need some sandals and a lovely sarong, too. It also means what you wear in the evening when you go to a restaurant; you’ll need to have a nice dress,” she adds.

“The brand name Dharma Bum comes from the contradiction of trying to be a better person and doing good things, which is the meaning of dharma, while doing absolutely nothing, like a bum, hanging out on a beach all day eating pineapple.

“There is a sense of spiritual adventure and alternative punk to the name. The name stands for a philosophy: it’s okay to look good while doing nothing all day, as long as your thoughts are to be a better person,” Ann-Sofie explains.

Dharma Bum offers a collection of silk and cotton dresses and blouses, beach bags made from water hyacinth and leather, leather shoulder bags and necklaces, as well as bracelets and rings fashioned from silver, “power” stones and leather and cotton pieces.

Ann-Sofie brings fashion sense with her from her experience as a costume designer in the movie industry in Sweden and Spain and as a designer and buyer for international company H&M Co Ltd, which has shops all over Europe as well as in the US and Hong Kong.

“We designed everything ourselves with a unique style. Our collection is ‘hippie chic’ and ‘classic trendy’. We are aiming for women between 26 and 60 years old who are fashion-aware without being slaves to an ever-changing fashion carousel.

“They are also aware of quality and appreciate the finer details,” Ann-Sofie says.

“Everyone wants to do good things, and we are trying to build a brand from the beginning and we want to grow, but meanwhile we are also trying to support our suppliers.

“Our primary suppliers are people in Phuket and some are from Northern Thailand,” she explains. “We try to help them have better lives by having regular orders from us.

“As a small company, we can’t solve the world’s problems but we can help the people who make our clothes and accessories. By choosing the right small local producers, we can make a big difference in a few people’s lives,” she says.

Dharma Bum’s pre-launch was held recently to show its concept to people and the shop is expected to open in early October at the Ayara Surin project in Cherng Talay.

Dharma Bum clothing includes traditional details that have been reincarnated from a previous life and although pricing is above the norm for local market products, it is still reasonable, says Ann-Sofie.

“Our garments have been designed to last a lifetime, but if a customer gets tired of wearing them, we ask them to send them back. After all, even a T-shirt deserves eternal life,” she adds.

For more information, call Ann-Sofie Stendahl or Susanne Nilsson of Andaman Beach Wear Design Co Ltd at 089-9710031 or 084-8529522.






JEWELRY FOR GENTLEMEN


Dharma Bums: Ann-Sofie and Susanne show off a couple of their creations.

More and more men on Phuket are opting to accessorize with jewelry, and not with gauche chunks of gold, but with stylish rings and cufflinks made by global fashion houses.
Beyond choosing base metals, Phuket’s men are also sporting items set with precious stones.
Here, the Gazette’s Natcha Yuttaworawit takes a look at what’s behind Phuket’s men’s jewels and investigates what constitutes a matter of taste.

 

Diamonds have long been considered a girl’s best friend, but in recent years men have been eager to make that friendship a mutual one. The male population on Phuket is no longer pigeonholed into simply buying jewelry for their significant other; they are now seeking out fine selections for their own keepsake.


Puzzle rings are perennially popular, while a big chunky emerald.

However, men who adorn only themselves with precious gems and stones will likely live in a lavish solitude, so be sure to keep your female companions in mind and remain altruistic when you go on your shopping spree.

Addy Khong Kheaw, the assistant sales manager of V. Multi Gems International Co Ltd, said, “More men are now wearing jewelry as a way to accessorize both their casual attire and their business attire. The tastes range from those who like to add a subtle touch to their outfits to those who opt for a more luxurious line of wear that readily identifies them as a high-class individual.

“Common selections from individuals include their birthstones, such as sapphires for September, which carry a meaning of wisdom, rubies for July which relate to a feeling of contentment, emeralds for May intended to bring about successful relationships and a variety of other gemstones with specific meanings for the other months.”

Popular choices for the business-class set include brands such as Bulgari and Versace, which offer a refined, elegant style while remaining suitable for the workplace. These designs are largely dependent upon the individual, but a common style is a gold ring that features a small diamond stud mounted on it in a fashion similar to that of an engagement ring.

The taste for businessmen is quite different from that of teenagers who wear jewelry. The difference lies in the the quality of their purchases, which takes into account both the value and the brand of a piece.




can make others green with envy.

The 30- to 40-year-old population sees their jewelry as both a reflection of their personal style and an investment into a collection of lasting pieces. Teenagers often choose jewelry based on availability and selections are more suited to their budget.

K. Addy said that Asian men tend to buy 24-karat platinum necklaces while European men prefer 18-karat gold necklaces. Cufflinks and bracelets are also favorites of both groups and each can offer an understated accent to your outfit.

A vast wealth of jewelry styles are available for choosing and can be customized to suit personal tastes. So men, don’t be afraid to shine beyond the preconception that limits accessorizing to the female population.

V. Multi Gems International Co Ltd. 154 Thepkrasattri Rd. Tel: 076-212715, 076-221330. Fax: 076-220619. Email: vmultigems@hotmail.com Website: www.thaibig.com/multigems



 


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